In-car Haptic knob for Toyota - Concept Design
Exploring the physical and digital worlds in cars.
Exploratory concept I designed for client Toyota while working as Design Engineer at TU/e, along with fellow designer Vincent Van Rheden. An exploratory concept is presented in the project which builds upon the advantages of physical and digital worlds in cars. The user study, concept design and prototyping took in total 3 months. My primary responsibilities were to conduct user research, ideation and prototyping the digital interfaces.
Toyota Motor Europe
Explore and exploit the qualities of physical and digital interaction in-car to create a user experience which is a result of a smooth blend between the physical and digital worlds. The targeted users are people who drive personal cars.
User observation, think-aloud & semi-structured interviews were done with people commuting to and fro for work everyday.
The following are the advantages and disadvantages we of physical and digital controls we identified during the study.
Physical controls are generic buttons and does not carry any inherent meaning of their own. Furthermore additional physical space is required for adding new functionalities. Though it uses tactile memory instead of the vital visual primarily meant for driving.
For our concept design purpose we focused on the infotainment system of the car. Its is to be noticed that Infotainment system got completely digitized during it evolution.
Ideation, Low-fi Prototyping & Feedback
Rigorous prototyping and usability testing was done. This helped us better understand how users haptically understood the different aspects of infotainment system.
We call our final concept "The One". Its a shape changing knob which provides haptic feedback for the infotainment functionalities.